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The Vatsal Chronicle
Project file — Discount Tadka India Limited — page 04Retail / garments

Brand Tadka Retail Store

A retail garment storefront built out through influencers, PR and a camera.

CompletedBranding

A retail and garments vertical whose growth ran through social presence, influencer activity and PR rather than paid distribution alone.

Business context / industry
Physical retail supported by an audience-first content operation.
Business problem
A retail store needed reach and repeat footfall in a crowded local market.
Objective
Build audience and awareness through content, influencers and PR activity.
Vatsal's role
  • Social media presence
  • Influencer activities
  • PR and brand promotion
  • Content coordination and video creation
  • Audience engagement
Team / collaboration
Coordinated influencers, content creators and the in-store retail team.
Process / execution
  1. Planned a content calendar around store moments and offers
  2. Ran influencer outreach and shoot coordination
  3. Produced and coordinated video content
  4. Handled community engagement across channels
Solution & features
  • Influencer programme
  • Reel-led content engine
  • PR and promotion activity
Tools / technology
Meta Business Suite · Video production tooling
Visual evidence

From the archive

Photograph slot[PROJECT SCREENSHOT — BRAND TADKA RETAIL STORE]Real photograph to be placed here — no stock imagery used.
Brand Tadka Retail Store — real screenshot slot.
Social proof

Watch the Work

Source: @brandstadka · @_jeete_raho_vats_
Loading reel…
@brandstadka — watch on Instagram
Loading reel…
@_jeete_raho_vats_ — watch on Instagram
Learning
Retail content works when it is filmed inside the shop — audiences can tell the difference immediately.
Turn the page

05 · Industry

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